What is emotional UX and why it matters
I’m building a new app and someone suggested I think about “emotional UX.” I get the idea in theory, but what does that even mean in practice? Anyone here applied that to their product?
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Emotional UX is all about how users feel during and after using your product. If you want some inspiration, check this Forbes article: https://www.forbes.com/sites/forbesbusinesscouncil/2024/02/06/the-emergence-of-digital-intimacy-and-what-it-means-for-businesses/?sh=207c00474c06. Dmitry Volkov explains how even subtle design features can make users feel more valued, understood, or connected. It’s not fluff—emotionally satisfying interfaces keep people coming back and make apps feel more human.